02 Dec Jennifer Aaker: Harnessing the Electricity of Stories
When persons feel of advocating for their strategies, they feel of convincing arguments dependent on data, specifics, and figures. Nevertheless, reports present that if you share a tale, persons are generally much more likely to be persuaded. And when data and tale are utilized jointly, audiences are moved both equally intellectually and emotionally. When telling a tale, you consider the listener on a journey, moving them from one particular standpoint to one more.
A social psychologist, Jennifer Aaker is the Common Atlantic Professor of Advertising at Stanford University’s Graduate School of Small business. Her analysis spans time, revenue and happiness. She co-authored the award-winning ebook, “The Dragonfly Outcome: Quick Effective Powerful Strategies to Harness Social Media for Effect.” A receiver of the Distinguished Educating Award, Citibank Best Teacher Award, and George Robbins Best Teacher Award, she teaches courses like Social Manufacturers, Developing Contentment, and How to Explain to a Tale.
Aaker gained her PhD in Advertising, PhD Minimal in Psychology, from the Stanford Graduate School of Small business. She gained her BA in Psychology from the College of California, Berkeley.
Read the discussion information and discover other sources at Stanford’s Clayman Institute for Gender Research: http://gender.stanford.edu/harnessing-power-tale
Discover much more about Jennifer Aaker: http://www.gsb.stanford.edu/users/jaaker