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02 Dec Jennifer Aaker: Harnessing the Electricity of Stories



When persons feel of advocating for their strategies, they feel of convincing arguments dependent on data, specifics, and figures. Nevertheless, reports present that if you share a tale, persons are generally much more likely to be persuaded. And when data and tale are utilized jointly, audiences are moved both equally intellectually and emotionally. When telling a tale, you consider the listener on a journey, moving them from one particular standpoint to one more.

A social psychologist, Jennifer Aaker is the Common Atlantic Professor of Advertising at Stanford University’s Graduate School of Small business. Her analysis spans time, revenue and happiness. She co-authored the award-winning ebook, “The Dragonfly Outcome: Quick Effective Powerful Strategies to Harness Social Media for Effect.” A receiver of the Distinguished Educating Award, Citibank Best Teacher Award, and George Robbins Best Teacher Award, she teaches courses like Social Manufacturers, Developing Contentment, and How to Explain to a Tale.

Aaker gained her PhD in Advertising, PhD Minimal in Psychology, from the Stanford Graduate School of Small business. She gained her BA in Psychology from the College of California, Berkeley.

Read the discussion information and discover other sources at Stanford’s Clayman Institute for Gender Research: http://gender.stanford.edu/harnessing-power-tale
Discover much more about Jennifer Aaker: http://www.gsb.stanford.edu/users/jaaker

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MOST RECENT COMMENTS
5 Comments
  • devorahacts
    Posted at 13:05h, 02 December

    I remember many times being treated very badly for revealing any vulnerability. The theory is nice, but I think I'd get bashed.

  • Scott T. Hillier
    Posted at 13:05h, 02 December

    Great video – there's a typo underneath Christy's name, though!

  • Simon Aderinlola
    Posted at 13:05h, 02 December

    I agree with the described potency of storytelling. Audiences latch on because they can identify with either the morale, the message or elements of the story and the stickiness level is all the more heightened when laced with candor all through…it works

  • Kare Anderson
    Posted at 13:05h, 02 December

    As a fan of Jennifer's approach to the value of storytelling I offer 5 ways to boost participation and performance via apt storytelling at Forbes online.
    + I recommend Peter Guber's Tell to Win approach of crafting a purposeful narrative in which others want to be a part of your story, re-shape it to make it their own and share it

  • Jah Fizz
    Posted at 13:05h, 02 December

    Nice story bro.

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