18 Mar Lawrence Bailey – Market Research Valedictory Lecture
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Lawrence Bailey sent a visitor lecture on ‘Market Segmentation, Qualitative Research and Conversations Throughout the Backyard garden Wall’.
This mirrored his profession-lengthy would like to get qualitative scientists in the commercial environment to communicate to their counterparts in the tutorial environment, and vice versa. he supplied an investigation of the differing assumptions with regard to qualitative exploration observe that exist throughout the proverbial backyard garden wall, and bundled illustrations from his exploration for American Express and the BBC that illustrate how qualitative exploration can be remarkably helpful in direction of Market Segmentation.
To cite the lecture in publications, the Harvard reference format is:
LeedsMetUni (2011) Lawrence Bailey — Market Research Valedictory Lecture Available at:
http://www.youtube.com/look at?v=WdQREwSRu7g [Accessed day]
A pdf duplicate of the slides made use of in the lecture may possibly be downloaded from: http://www.lfbailey.com/Vale-Lecture.pdf
Study at Leeds Met: http://bit.ly/dPM0cp.