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16 Mar Richard Thaler – Nudge: An Overview



College of Chicago Graduate College of Business enterprise Professor Richard Thaler presents an overview of his new e book: “Nudge: Improving Choices About Wellness, Wealth, and Happiness.” He explains what nudges are and presents a couple examples of how they can be practical.

Go through extra: http://nudges.org/

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4 Comments
  • Tonichi Edeza
    Posted at 07:47h, 16 March

    I think you missed the point, what people "want" is an extremely fickle thing that changes given the set up and that given you'll have to put the food in some kind of order that you know affects what they will choose it might be beneficial to set it up where more people would go for the healthier option. or they could of course remodel the entire restaurant though that seems cumbersome

  • VindalooTitan
    Posted at 07:47h, 16 March

    I'm less concerned about what goes where than I am about the motivations for it. Let people choose what they want.

  • Tonichi Edeza
    Posted at 07:47h, 16 March

    So if you put the burgers before the salad it'll be less insidious?

  • VindalooTitan
    Posted at 07:47h, 16 March

    The painted lines at the s-curve on Lakeshore Drive make good sense, because they remind people to be aware and not speed through that area (limit goes down to 25 m.p.h. there). It's similar to rumble strips. The point is to avoid imminent calamity, such as a pile-up.

    The salad and burger thing seems more insidious; that unappealing slippery-slope toward societal engineering (which no one wants). Big brother, as you suggest. Imposition of judgements, etc….

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