23 Jul Graduate School Marketing Tips
Some of my thoughts:
-Advertise to your own undergraduates, use free options here (post notices of grad fairs, bulletin boards, anything internal)
-Encourage the admissions folks to have a weekend “telethon”, this can and does generate a nice chunk of leads quickly
-Advertise in professional conferences
-To attract the local audience, consider radio and local TV advertising
-To attract a wider regional or national audience consider graduate website directories, such as gradschools.com and consider the using the GRESS
-Be very consistent with all marketing publications and websites, students want to see the same things
-Consider using online testimonials from students you are trying to attract on a grad website and link it to your application
-List the chain of command in your graduate admissions office (you would be surprised by how many grad schools don’t), make yourself accessible!
-Leverage your current graduate students, these are great sales folks for you, ask them for a testimonial!
-Get feedback from students who turned the school down, find out why, and who did you lose them to?
-If you are looking to increase diversity, use a student who fits that particular group and ask them if they would be interested in doing an online or print testimonial.
Consider also the demographics with 35-50 miles around your campus, that is where the majority of students are going to come from. Also, don’t forget to keep the curriculum up to date to serve the current marketplace, don’t let things get outdated.
Some of the hot fields I have seen are nursing, education, and psychology.